Job Description

We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with firm goals.
• Build, mentor, and lead a high-performing marketing team.
• Collaborate with attorneys, leadership, and the intake team to drive client acquisition.
• Oversee public relations and brand reputation.
• Create, manage, and optimize the firm’s marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery.
• Identify and evaluate opportunities for market expansion, including new service areas and geographic growth.

Advertising & Brand Growth

• Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising.
• Ensure compliance with legal advertising regulations while maintaining compelling messaging.
• Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts.
• Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI.

Data-Driven Marketing

• Optimize the firm’s website, SEO, and paid search campaigns to generate client leads.
• Oversee social media strategy to engage potential clients and position the firm as an industry leader.
• Utilize CRM and marketing automation to enhance client engagement and lead nurturing.
• Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels.
• Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives.
• Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact.

Community Engagement & Outreach

• Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals.

Qualifications

• 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries.
• Proven success in multichannel advertising, brand management, and digital marketing.
• Strong expertise in SEO, PPC, and marketing analytics.
• Experience managing marketing budgets and optimizing ROI.
• Proven track record in managing vendor relationships, contract negotiations, and agency partnerships.
• Exceptional leadership, communication, and analytical skills.
• Ability to thrive in a fast-paced, client-focused environment.

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