POSITION SUMMARY:
GL Homes is seeking an experienced Google Ads Expert to execute and optimize our paid media strategy. As a Digital Advertising Manager, you will be responsible for developing, implementing, and managing Google Ads and Paid Social Media campaigns. You will work closely with the marketing team to ensure our advertising strategies are effective and aligned with overall marketing goals.
KEY DUTIES AND RESPONSIBILITIES:
* Develop and execute digital advertising campaigns on Google Ads, including Search, Pmax, Display, and Video.
* Monitor and analyze campaign performance, making data-driven decisions to optimize results.
* Develop and manage paid social media advertising campaigns on platforms such as Facebook, Instagram, TikTok, and others.
* Collaborate with the marketing team to align advertising strategies with overall marketing goals.
* Manage advertising budgets and ensure campaigns are cost-effective.
* Create compelling ad copy and visuals that align with our brand and campaign strategy.
* Track and report on key performance metrics, providing insights and recommendations for improvement.
* Stay up to date with industry trends and best practices in digital advertising.
* Other related duties as assigned.
Experience and Skills
* Bachelor’s degree in Marketing, Advertising, Business, or a related field.
* Minimum 5 years’ proven experience in digital advertising, with a strong understanding of Google ads and Social Media Platforms
SKILLS & ABILITIES:
* Knowledgeable about Google Tag Manager, GA4, and tracking implementation.
* Excellent analytical skills and the ability to interpret data to make informed decisions.
* Ability to work collaboratively in a team environment.
* Knowledge of HubSpot CRM a plus.
* Excellent problem solving, communication, and time management skills.
* Detail oriented, able to think creatively.
...coverage, life and long-term disability, 403b retirement program with company match, CME, paid vacation and sick leave, and more! Located 90 minutes from Baltimore and Washington DC, and about 3 hours from Philadelphia and Pittsburgh H1B and J1 visa sponsorship offered
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