Digital Marketing Intern Job at Advance2000, Amherst, NY

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  • Advance2000
  • Amherst, NY

Job Description

Advance2000 is a tech leader in WNY, we are North America's leading private cloud provider and locally a leader in Managed Services .

We are seeking a highly motivated and skilled Digital Marketing Intern to expand our digital marketing footprint and enhance our online visibility. The ideal candidate will have experience in SEO , Google Analytics , SEMRush , Google Search Console , and other essential tools to drive our digital marketing strategy. This is an exciting opportunity to make a significant impact on our brand's online presence while working in a dynamic and innovative environment.

Key Responsibilities:

  • SEO Strategy & Implementation:
  • Conduct comprehensive keyword research to identify opportunities for organic growth.
  • Develop and execute SEO strategies to improve search engine rankings.
  • Research ways to optimize website structure, meta tags and content for search engine visibility.

Analytics & Reporting:

  • Monitor, track, and analyze website performance using Google Analytics and Google Search Console .
  • Generate reports to assess traffic trends, user behavior, and campaign performance.
  • Discuss actionable insights based on data with marketing team to refine marketing strategies

Content Optimization:

  • Collaborate with the marketing team to ensure web copy, social media, blogs, and other assets are optimized for SEO.
  • Discuss content strategies with marketing team that align with keyword opportunities and target audience needs.

Competitor & Industry Analysis:

  • Utilize tools like SEMRush to analyze competitor strategies and identify areas for improvement.
  • Identify current SEO and digital marketing trends to ensure best practices are shared.
  • Research & Strategy Development:
  • Research current marketing trends, consumer behaviors, and opportunities.
  • Contribute strategy ideas to drive online traffic to the company website and enhance user engagement.

Collaboration & Communication:

  • Work closely with the marketing and development teams to ensure alignment of digital marketing efforts with business goals.
  • Present insights and recommendations to stakeholders in a clear and concise manner.

Qualifications:

  • Currently enrolled in or completed a degree in Marketing, Digital Marketing, Communications, or a related field.
  • Familiarity with Google Analytics 4 (GA4) , SEMRush , and Google Search Console preferred.
  • Understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Basic knowledge of HTML, CSS, and website structure as it relates to SEO.
  • Strong organizational skills and the ability to work independently as needed, manage tasks and meet deadlines.
  • Ability to research, develop, and execute marketing strategies tailored to consumer behaviors and trends.
  • Effective communication and interpersonal skills to engage with stakeholders and communicate the value of digital marketing initiatives.

Job Requirements:

  • Candidate will possess or be pursuing a BA/BS or MBA, with a specialization in marketing preferred.
  • In person, onsite role (Amherst, NY)

We are looking to hire someone as soon as possible, so we encourage you to apply early. ● Please submit a cover letter to Marketing@advance2000.com . Include the subject line “Application for Digital Marketing Intern position.”

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