Job Description

Principal Duties and Responsibilities:

• Leverages knowledge of Marketing principles, best practices, and applicable market research to manage projects and programs that deliver a return-on-investment.

• Collaborates with senior management to resolve administrative or operational matters and ensures effective achievement of project and program objectives.

• Delegates tasks to team members by meeting regularly with each team member to discuss business dynamic, develops plans to accelerate performance, and predicts future outlooks.

• Collaborates with cross-functional teams and internal and external stakeholders on all matters concerned with designated projects.

• Acquires knowledge on marketing strategy, marketing program guidance, and sales by attending educational workshops, reviewing professional publications, and establishing personal networks within and outside the organization.

• Writes, rewrites and/or edits marketing/sales campaigns and programs, business results, and trends with some supervision.

Level of Responsibility:

• Working under supervision.

• Providing supervision/guidance to other team members.

• Making decisions that may affect work beyond immediate work group.

• Using verbal and written communication skills to convey complex information. May require basic negotiation, influence, tact, etc.

• Working within the prescribed budgetary objectives of the department.

• Exercising a moderate amount of influence over key organizational decisions (e.g., is consulted by senior leadership to make key decisions).

• Completing tasks that require multiple steps which must be performed in a specific order; directions or manuals can document the steps necessary to perform the task.

Top 5 Required Skills

1. 5+ years of digital marketing, product marketing, or strategy experience with content/software, edge or cloud technologies and a demonstrated interest in fast changing, leading technologies

2. 3+ years of end-to-end B2B campaign ownership

3. Ability to work in a cross-functional capacity within a fast-paced, changing environment across functions (e.g., creative teams, legal, marketing, partnerships, BU).

4. Familiarity with Adobe AEM, Workfront, Figma, Marketo, Salesforce/CRM platforms

5. Strong written and communication skills.

• Experience using data and insights to inform product and GTM strategy.

• Initiative-taker who can identify gaps and balance multiple priorities.

• Strong written and communication skills.

• Experience creating go-to-market assets and campaign collateral including customer success stories, solution briefs, web pages, blogs, etc. and are comfortable defining success metrics.

• Interest and understanding of on-device AI, embedded systems, and edge computing

• Experience with Martech tools: Qualtrics, Adobe analytics, SEO (e.g., BrightEdge), Search content marketing (SCM), webinar tools (e.g., ON24)

Required Years of Experience

Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.

OR

Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

OR

High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

Job Tags

Similar Jobs