Principal Duties and Responsibilities:
• Leverages knowledge of Marketing principles, best practices, and applicable market research to manage projects and programs that deliver a return-on-investment.
• Collaborates with senior management to resolve administrative or operational matters and ensures effective achievement of project and program objectives.
• Delegates tasks to team members by meeting regularly with each team member to discuss business dynamic, develops plans to accelerate performance, and predicts future outlooks.
• Collaborates with cross-functional teams and internal and external stakeholders on all matters concerned with designated projects.
• Acquires knowledge on marketing strategy, marketing program guidance, and sales by attending educational workshops, reviewing professional publications, and establishing personal networks within and outside the organization.
• Writes, rewrites and/or edits marketing/sales campaigns and programs, business results, and trends with some supervision.
Level of Responsibility:
• Working under supervision.
• Providing supervision/guidance to other team members.
• Making decisions that may affect work beyond immediate work group.
• Using verbal and written communication skills to convey complex information. May require basic negotiation, influence, tact, etc.
• Working within the prescribed budgetary objectives of the department.
• Exercising a moderate amount of influence over key organizational decisions (e.g., is consulted by senior leadership to make key decisions).
• Completing tasks that require multiple steps which must be performed in a specific order; directions or manuals can document the steps necessary to perform the task.
Top 5 Required Skills
1. 5+ years of digital marketing, product marketing, or strategy experience with content/software, edge or cloud technologies and a demonstrated interest in fast changing, leading technologies
2. 3+ years of end-to-end B2B campaign ownership
3. Ability to work in a cross-functional capacity within a fast-paced, changing environment across functions (e.g., creative teams, legal, marketing, partnerships, BU).
4. Familiarity with Adobe AEM, Workfront, Figma, Marketo, Salesforce/CRM platforms
5. Strong written and communication skills.
• Experience using data and insights to inform product and GTM strategy.
• Initiative-taker who can identify gaps and balance multiple priorities.
• Strong written and communication skills.
• Experience creating go-to-market assets and campaign collateral including customer success stories, solution briefs, web pages, blogs, etc. and are comfortable defining success metrics.
• Interest and understanding of on-device AI, embedded systems, and edge computing
• Experience with Martech tools: Qualtrics, Adobe analytics, SEO (e.g., BrightEdge), Search content marketing (SCM), webinar tools (e.g., ON24)
Required Years of Experience
Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
OR
Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
OR
High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
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