Job Description

Position Title: Senior Manager, Portfolio Marketing Planning & Forecasting

Job Type: Full-time, exempt

Job Location: Santa Barbara, California or Remote

Join Our Team at Carbon2Cobalt and 32 Bar Blues:

This position will help Blue Highways lifestyle brands grow to their potential. Both Carbon2Cobalt and 32 Bar Blues create distinctive clothing for men (with Carbon2Colbalt inclusive of Women’s designs), defined by thoughtful craftsmanship, comfort, and attention to detail. Our designs are made for independent spirits who appreciate timeless, well-made style. You’ll join a passionate, collaborative team that values growth and creativity. We offer competitive pay, great benefits, work-life balance, and a dynamic, supportive culture.

Position Summary:

We’re looking for a strategic, analytical Senior Manager to lead marketing planning, forecasting, and operations for our growing portfolio of lifestyle brands. This high-impact role is essential to maximizing marketing ROI, enhancing customer acquisition and retention, and shaping cross-channel strategies—with a strong focus on scaled optimization of our successful print program.

The ideal candidate brings an omnichannel mindset, with the ability to drive performance across print, digital, and emerging platforms. You’ll collaborate with teams to turn forecasts into action, streamline reporting, and guide marketing decisions that support sustainable, profitable growth.

Key Responsibilities:

Marketing Planning & Forecasting:

• Lead the marketing sales forecasting process, aligning customer data and channel performance to develop daily and long-range KPIs.
• Develop and continually refine a bottoms-up print marketing plan across our brand portfolio, in close collaboration with the Digital team to optimize marketing exposure and spend across all channels.
• Identify and prioritize testing opportunities that will improve marketing performance, partnering with Analytics to design impactful experiments.

Campaign Management:

• Oversee print campaign execution, including segmentation, modeling, customer acquisition, and audience targeting strategies.
• Collaborate with Paid Media and Email leads to build effective, data-informed Go-to-Market calendars that drive long-term, profitable growth in traffic, conversion, revenue, and high value customers.
• Partnership & Process Leadership:
• Manage third-party vendors (e.g., marketing database provider, merge-purge provider, printer) to ensure seamless execution of print campaigns.
• Partner with cross-functional teams to standardize and improve marketing planning, forecasting, and reporting processes.
• Technology & Analytics:
• Leverage tools such as Excel, Tableau, SQL, and/or R to independently access, analyze, and summarize marketing and financial data.
• Contribute to the development of automated reporting frameworks that meet the needs of various business stakeholders.

Qualifications:

• Education: Bachelor’s degree or equivalent background in Marketing, Economics, Statistics, Business, or Finance required, advanced degrees in these subject areas are a plus
• Experience: 5+ years of experience in marketing planning, forecasting, or operations—ideally in a direct-to-consumer or omnichannel retail environment.
• Technical System: Strong technical fluency in data analysis and reporting tools (Excel, Tableau, SQL/R).
• Proven track record of translating data insights into actionable marketing plans and forecasts.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
• Passion for lifestyle brands and a collaborative, solutions-oriented approach
• Curious, collaborative, and comfortable operating in ambiguity with a solutions-oriented mindset.
• Background in content marketing and/or Go-to-Market planning is a plus.

What We Offer:

• The opportunity to shape a growing marketing function with high visibility and impact.
• A mission-driven, creative team environment rooted in collaboration and curiosity.
• Exposure to both digital and print marketing strategies, enabling well-rounded skill development.

Other:

• Availability: 8am-5pm PST, M-F, with flexibility to accommodate deadlines.
• Comply with all company policies and procedures.
• This is not an exhaustive list of all functions that may be required to perform, additional functions may be added. The company reserves the right to revise the job description at any time.
•  Other physical requirements: this position requires the ability to regularly sit, work at a computer, and communicate clearly, verbally and in writing.
• Carbon2Cobalt and 32 Bar Blues are a “at-will” employer.

Compensation is based on a variety of factors, candidate experience, qualifications, location as well as market and business considerations.

Pay Salary Range: discuss what to put here $120k - $140k

Job Tags

Similar Jobs