ABOUT STRATEGIC GROUP
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.
BRAND AMBASSADOR
On behalf of American Freedom Distillery and Horse Soldier Bourbon, Strategic Group is seeking a seasoned, category-expert Brand Ambassador to represent our premium, award-winning bourbon. We’re looking for a passionate advocate for craftsmanship and quality—someone who genuinely loves whiskey and is deeply connected to the trade community. The ideal candidate has a proven track record of building brand affinity, educating both trade and consumers, and inspiring loyalty through authentic engagement. A strong understanding of premium spirits, coupled with a genuine enthusiasm for storytelling, is essential.
As a Brand Ambassador, you will act as the lead marketing presence for Horse Soldier Bourbon in partnership with Gallo, building awareness and driving advocacy across key on premise outlets. You will be responsible for driving distribution, volume growth, and account advocacy to support brand development in your assigned market. This includes building and maintaining strong relationships with key account gatekeepers and consumers to facilitate impactful brand activities.
You’ll serve as a dedicated local brand resource, demonstrating a deep understanding of the target consumer’s lifestyle, culture, and community. You will help catalyze consumer engagement by developing and executing training programs, promotions, events, and other initiatives designed to exceed visibility, advocacy, and trial KPIs. This role also offers the opportunity to support sponsored event activations, maximizing commercial value while building long-term consumer loyalty.
KEY RESPONSIBILITIES
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
This role requires a collaborative spirit, entrepreneurial mindset, and a strong connection to both the spirits industry and its influential trade network. If you’re driven by purpose, passion, and premium bourbon & whiskey, we’d love to meet you.
REQUIREMENTS
Ambassadors must possess/demonstrate:
PREFERRED QUALIFICATIONS
REPORTING RELATIONSHIP AND EVALUATION
Reports directly to and is evaluated by the company’s Vice President. Additionally, all roles are responsible to the Gallo Trade Advocacy team, Horse Soldier Brand team, and Gallo Business Development Manager in market.
The above description is intended to describe the general content of and requirements for the performance of the job of the Horse Soldier Bourbon Brand Ambassador. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason. Qualified candidates should send RESUME & COVER LETTER to czibas@strategicgroup.tv
TARGET MARKETS
San Diego, CA – Dallas/Dallas Fort Worth, TX – Tampa, FL
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